Creative leader, brand strategist and design professional with 20 years of experience and expertise in providing strategic advice on the planning, management, and execution of creative projects for F500 brands Bacardi, Estee Lauder, Allergan, Toshiba, MXXN, SouthWest Airlines, and startups MXXN, Ginjan, Swipecast + others.
I am driven by research first and always strive for innovation, often through new technologies, I lead with a thought-to-finish philosophy; grounded in analytics, incorporating global macro and market micro-trends, focused on creating end-user and ultimate brand value.
Proven track record as a strategist, starting e-commerce platforms, leading in-depth market research, creating high-impact campaigns, and applying best-practice creative design principles. Respected for collaborating with stakeholders and cross-functional teams to match design needs with the corporate vision and business objectives and adding value. Notable record of reimagining brands, driving retail placements, devising outstanding product packaging, and optimizing social media presence and outcomes.